Popular stories about disruption, retold countless times, fail to identify the true underlying forces leading to the demise of former market leaders. When we get the stories wrong, we risk learning the wrong lessons from recent history. We miss critical opportunities to enable real transformation and unlock sustainable relevance for our organizations.
In his book Disrupt Disruption, Pascal Finette calls bullsh☠️t on the popular narrative and offers a holistic view of the dynamics of disruption. Drawing on hundreds of exclusive interviews with successful innovators and leaders of incumbent organizations that have weathered paradigm shifts in their industries, Finette provides a perspective-shifting, practical framework to support a new understanding of disruption.
Disrupt Disruption arms you with battle-tested principles to redefine organizational strategy and personal leadership and seize your preferred future.
Disrupt Disruption’s insights are based on a four-year-long (and ongoing) research project by be radical. Starting with a two-year exploration into the fundamental forces shaping disruption and the resulting challenges for incumbent organizations, which led to the development of the unique and highly practical State Change Model of Disruption, the team spent the last two years performing hundreds of in-depth interviews with the most successful innovators and disruptors across industries and geographies.
Challenged by Andy Billings, Head of Creative Profitability at Electronic Arts, who, in one of our first interviews, said: “Is it really possible to be planful, thoughtful, effective, well organized, and linear in managing disruptive change? When you talk to the people on the front lines, they will tell you that it doesn’t look like what it is being described as in the books”, we set out to find out what the strategists and operators at the frontlines do to be successful in today’s world.
The result is a unique body of work, distilling insights from our practitioner interviews, numerous conversations with experts, and careful literature research into a practical, highly applicable framework for transformation and sustainable relevance.
As part of our research, we spoke with hundreds of the most accomplished practitioners and thought leaders in the world of innovation, disruption, and transformation. Many of these conversations we continue to make available in our Disrupt Disruption podcast.
Together with our guests, we explore disruption from a first principle’s basis, identify the real drivers behind disruption and develop practical, hands-on advice on how to “disrupt”.
Listen to Disrupt Disruption in your favorite podcasting app (Apple Podcasts, Spotify, Google Podcasts, Pocket Casts, Overcast) and on our website.